{"id":21167,"date":"2023-01-25T18:21:06","date_gmt":"2023-01-25T17:21:06","guid":{"rendered":"https:\/\/www.humind.fr\/non-classifiee\/how-does-intelligence-boost-a-companys-competitiveness\/"},"modified":"2024-07-19T13:26:27","modified_gmt":"2024-07-19T11:26:27","slug":"how-does-intelligence-boost-a-companys-competitiveness","status":"publish","type":"post","link":"https:\/\/www.humind.fr\/en\/public-blog-en\/how-does-intelligence-boost-a-companys-competitiveness\/","title":{"rendered":"How does intelligence boost a company&#8217;s competitiveness?"},"content":{"rendered":"\n<p>Digital intelligence involves monitoring a company&#8217;s digital environment for trends, opportunities and potential threats. It reinforces corporate strategies in several ways:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve productivity<\/strong>: intelligence and AI tools monitor online information sources, gathering and organizing data relevant to internal teams. This saves time by eliminating the need to manually search for information.<br\/><\/li>\n\n\n\n<li><strong>Identify market trends<\/strong>: by monitoring competitors&#8217; actions, a market intelligence service can help the company identify market trends, changes in consumer preferences and business opportunities.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Develop new products<\/strong>: by monitoring innovations and new technologies, a product intelligence service enables us to classify and compare products on the market and competitors&#8217; expected new product launches.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize prices<\/strong> <strong>and maximize margins<\/strong>: by monitoring the real price trends of suppliers, competitors and customers, a watch enables the company to better adjust its prices to maximize profit margins while remaining competitive.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Develop partnerships and alliances<\/strong>: by identifying startups and new market players, a business intelligence service can help the company to establish the most promising partnerships and strategic alliances for growth.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Support the development of a strategic plan <\/strong>: a market intelligence service provides data and facts to better understand market and competitor dynamics. This enables the company to adjust its budget forecasts in line with the information available.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Accelerate<\/strong> decision-making: with a real-time view of the competition&#8217;s actions, a competitive intelligence service enables the company to react quickly to changes in the market and make informed decisions.<br\/><\/li>\n\n\n\n<li><strong>Anticipating and assessing risks<\/strong>: Risk intelligence enables companies to detect potential risks and prepare for them. This may include regulatory changes, technological breakthroughs or reputational risks.<br\/><\/li>\n\n\n\n<li><strong>Protect brand reputations <\/strong>: Monitoring enables you to keep an eye on what is being said about your company and its brands on social networks, as well as detecting counterfeits of protected brands on e-commerce platforms.<\/li>\n<\/ul>\n\n<p>In this way, market intelligence provides a global view of the market and the competition, helping managers to maximize their company&#8217;s performance.<\/p>\n\n<p>For further information, please <a href=\"https:\/\/www.humind.fr\/contact\/\">contact us<\/a><\/p>\n<button class=\"simplefavorite-button preset\" data-postid=\"21167\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"box-shadow:none;-webkit-box-shadow:none;-moz-box-shadow:none;background-color:#0090b5;color:#ffffff;\"><i class=\"sf-icon-like\" style=\"color:#ffffff;\"><\/i>Like<\/button>","protected":false},"excerpt":{"rendered":"<p>Digital intelligence involves monitoring a company&#8217;s digital environment for trends, opportunities and potential threats. It reinforces corporate strategies in several [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[141],"tags":[],"class_list":["post-21167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/posts\/21167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/comments?post=21167"}],"version-history":[{"count":0,"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/posts\/21167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/media\/16793"}],"wp:attachment":[{"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/media?parent=21167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/categories?post=21167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humind.fr\/en\/wp-json\/wp\/v2\/tags?post=21167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}