DéTECTION DE CONTREFAçON
DE MARQUES
Surveillance des places de marchés en ligne et sites de ecommerce dans le monde pour identifier des cas de contrefaçon de vos marques protégées.
Protecting your brand today means preserving its value tomorrow.
In the short term
Your company is losing customers and sales
Trademark counterfeiting is a violation of the exclusive rights attached to a registered trademark. Potential customers can be misled by a similar brand name and buy the cheaper copy instead of the original.
LONG-TERM
A major risk for your trademark rights
Failure to act in the face of abuse can result in the loss of your exclusive rights. This is particularly the case whenyou fail to actively defend your trademark against similar uses likely to create confusion among consumers.
Solution
Detecting cases and cleaning up the web
Humind monitors your brands on e-commerce sites. Your teams validate infringement cases for resolution.
Humind supports out-of-court actions against infringers and provides your legal team with complete files.
A 5-step process
1. LIST OF TRADEMARKS
Centralize and define the list of brands to be monitored (names, logos, variants).
This is the basis of any defense strategy: you identify what you want to protect.
2. DETECT CASES
Automatically detect potential cases of counterfeiting or misuse.
Active monitoring of e-commerce platforms, marketplaces and social networks ensures that any infringement of your brand is quickly detected.
3. FIRST CLEANING
Take amicable action to have infringing content removed.
This phase aims for a rapid, conflict-free resolution, by contacting infringers or platforms to obtain the removal of illicit products or mentions.
4. LEGAL ACTIONS
Prepare legal action if breaches persist.
Humind provides your legal teams with comprehensive files to support legal or administrative proceedings, if necessary.
5. MONITORING
Implement continuous monitoring.
Once the initial clean-up has been carried out, ongoing monitoring helps prevent new cases and maintain the protection of your brand assets over time.
